Is Simulation Performance Related To Application? An Exploratory Study

Philip H. Anderson, Leigh Lawton

Abstract


Questions about the efficacy of simulations as a pedagogy for learning about the application of course concepts was explored. Results of the test showed a significant relationship between the application of concepts presented in a basic marketing course and performance on a marketing simulation. The greater number of concepts that students utilized in the management of their simulation company, the higher their net sales revenues and net profits. Limitations and directions for future research are explored.

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