Core Course Outcomes Assessment and Program Continuous Improvement Using an Integrative Business Plan - an Empirical Evaluation

Abstract

Outcomes assessment and continuous program improvement has become an increasingly important topic in higher education. AACSB and governmental bodies often require this type of self-analysis. This paper presents and examines a model of business common core course assessment and improvement using an integrated business plan in the upper division strategic management capstone course. An emphasis is placed upon the evaluation of empirical data developed over a one year time period. It also reflects on some of the problems and issues engendered by any formal and required outcomes assessment program. It is the authors hope that this approach will serve as one model in the development of outcomes assessment and quality control programs in Colleges of Business Administration.