A Demonstration of BusSim Strategy A Total Enterprise Simulation

David A. Jordan

Abstract


BusSim© Strategy is the last simulation of the BusSim© family of simulations. This integrated business instruction system is a compilation of six programs and companion cases that allow business students to apply business decision-making to a single enterprise. The programs are divided into three levels: the introductory level, the analytical level and the comprehensive level. BusSim© Strategy is the program at the comprehensive level and is designed to integrate all the business functional areas and focus on strategy development and profitability.

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