McGowan, Laura C.

• Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference Vol. 22 (1995): Developments in Business Simulation and Experiential Excercises - Articles
  A “Prototyping” Approach for Incorporating Large Data Bases into Media Planning Simulations: An Example Using Magazine Media
  Abstract  PDF
• Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference Vol. 21 (1994): Developments in Business Simulation and Experiential Excercises - Articles
  Incorporating Advertising Strategy into Computer-Based Business Simulations: A Validation Study
  Abstract  PDF