Modeling the Effect of Competitors' Strategies Using Curve45

Abstract

Beyond the immediate company of interest, competitors of that company are an integral part of many business simulation games (and nearly universally an integral part of real marketplaces). At the heart of business simulation games are algorithms that transform company decisions into outcomes, perhaps the most common outcome being sales though many other types of outcomes may also result. For competitive games the algorithm must model the impact of competitors' strategies on the effectiveness of a given company's strategy. The present research describes a function, Curve45, specifically designed for this purpose.