Using a Legal Database to Describe the Legal Environment of Marketing (and Business)
Abstract
The use of Lexis, a computerized legal database, is suggested and described for classroom in this paper. Several examples of the application of Lexis in different marketing classes are provided. Specific Lexis-generated PC screens will be presented to demonstrate the use of Lexis for understanding the legal environment of business.Downloads
Published
1990-03-09
Issue
Section
Articles