A Multiple Regression Case In Experiential Learning
Abstract
This paper presents the development of a vertically integrated case in experiential learning using multiple regression to analyze a large database. Rather than giving students a set of data and having them perform a statistical analysis, this paper presents a vertically integrated approach to a marketing research case where the students are the sole participant. The case begins with inception of the model and continues through statistical analysis of the results and evaluation of the model.Downloads
Published
1993-03-09
Issue
Section
Articles