Superstore: A Specialized Retailing Simulation within a Specialized Marketing Curriculum
Abstract
In this paper, a microcomputer-based simulation game designed for a specialized marketing curriculum, food marketing, is described. In this simulation, student groups are responsible for operating a supermarket for a one-year period, and receive feedback after each of fifty-two weekly decisions. In order to achieve portability and flexibility, the programs were written in the C programming language.Downloads
Published
1990-03-09
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Section
Articles