A Non-Computerized Marketing Planning and Strategy Game
Abstract
Since the AMA game was first introduced in 1956, the increasing interest and use of marketing games as teaching instruments has been evidenced. Numerous general planning and functional games have been developed. The most widely adopted marketing games today are the Carnegie-Mellon game, the Carnegie Tech game, the Harvard Business School Simulation and several other functional games.Downloads
Published
1977-03-13
Issue
Section
Articles