Experiential Learning, Simulation and Student Satisfaction


  • Jack Wei


The simulation methods, which provide that context by creating a complex decision-making setting in the classroom, help develop students' professional skills and competencies in marketing management, linking the academic and business environments. It has also been found that simulations are an effective way for students to engage actively in learning, bridging the gap between theory and practice. Simulations can build students' ability to respond in a normative reasoned fashion to a decision situation or to experience the situation in its complexity and respond in a synthetic intuitive manner. Brooks, Burson, & Cox (2010) called for a research agenda to examine the relationships between student perceptions of learning and student satisfaction levels of a computer simulation project. However, limited research has been done on simulation's role in student's learning, as measured by the degree to which students are satisfied with intended learning outcomes. This study examines the relationship between simulation methods and student satisfaction, a unique assessment of all disciplines related to the education field.