Students’ Perceptions on the Individual Managerial Performance


  • Ricardo R. S. Bernard


Profit performance indicators, such as net income, ROI and ROA, are usually used to assess students in a business simulation experience. Such indicators are the results of decisions made by the team. Therefore, it is not possible to measure the student’s individual effort to achieve the simulated company performance. In order to solve this problem, Bernard (2004) has proposed a methodology to assign individual performance of managerial functions to students. This paper shows the students’ perceptions of simulations utilizing the proposed methodology. More specifically, it shows how the students reacted to the introduction of this methodology and their perceptions about the importance of individual managerial performance in the grading system. Some related benefits and limitations of the proposed methodology are also highlighted.