Dangerous Business: An Interactive Ethics Case Activity


  • Brad Shipley
  • Michael Coombs
  • Gita Govahi
  • Julia Kim
  • Salvo Lavis
  • Scott Rocher


“Dangerous Business” is a web-based ethics exercise designed to help students explore the topics of Business Ethics and Social Responsibility. Using advanced technology, including artificial intelligence, provided by the University of Southern California Institute for Creative Technology, we were able to make case method teaching more immersive and interactive for students. Because it is web-based, the exercise can be used for on campus classes or for distance learning environments. Initial feedback from students has been very positive. A brief video synopsis of the exercise can be viewed at http://msbstream01vid.usc.edu/ELC/DangerousBusiness.wm v.