The WEE GAME: A Pre-Game

Richard D. Teach, Elizabeth Murff

Abstract


The WEE GAME is a very simple single-player experiential exercise designed to show participants the nature of price-quantity, promotion-quantity and pricepromotion- quantity relationships. This little game has both a monopoly mode and a competitive (oligopolistic) mode. The WEE GAME uses a retailer scenario to simplify and isolate these functions.

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