Business Plans, Case Studies, and Total Enterprise Simulations: A Natural Co-Existence

Resumen

Total enterprise business simulations and the case study method have been the primary learning tools used to incorporate an integrative component within the business curriculum. This paper discusses a third learning tool, which may be used as a supplement to or a substitute for either of the other tools: the business plan. The business planning process creates a real-life simulation situation for students, which allows them to integrate the various business functions to create a meaningful and relevant learning experience. The paper discusses how this learning tool is similar to and different from the case study method and the total enterprise simulation.