Administering Business Simulations in Transitioning Economies: The Introduction of Simulation Gaming to Estonia

Resumen

The use of business simulation games is a widespread activity in North America (Faria 1987). The use of business games in former Eastern bloc countries, on the other hand, is very new. Knowledge of marketplace characteristics, experience with formulating marketing strategies, and other managerial activities taken for granted with students in North America cannot be assumed when using simulations elsewhere.