Graduates’ Views on the Use of Computer Simulation Games versus Cases as Pedagogical Tools

Resumen

In this study, recent marketing graduates were surveyed to determine their perception of whether simulations or case analyses better prepared them for their current job. Results indicated that graduates felt that simulations or simulations together with case analyses better prepared them for their job than case analyses alone. Graduates also rated the simulation experience over case analyses in terms of decision making involvement and providing a learning framework.