A Novel Approach to Writing Texts

Resumen

Traditional texts fall short of capturing student interest or enthusiasm for a subject. Educators have also found that many textbooks lack reader comprehensibility in relating the substance to real life situations. The author believes that he has found a solution to both problems. Teaching production management from his “novel-text” has had excellent results. The author feels that more novel-texts will greatly improve students’ understanding of, and preparation for business. He includes some suggestions for the authoring of novel-texts.