A Framework for Developing a Business Policy Case

Autores/as

  • William C. Scott
  • Robert A. Hayes

Resumen

The increasing use of business policy cases and the emerging importance of strategy oriented cases points to the need to improve their availability. One approach is through more attention to case content by case writers. Several desirable features of written cases are reviewed, one of which is strategy content. A framework for presenting the case text in a logical format for strategy content is suggested so that most cases so written will be useful in most business policy courses.

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Publicado

1982-03-13