Using the Self-Reference Criterion to Simulate Culture in "Internationalized" Business Courses

Resumen

The analysis of cultures and the impact of cultural differences is particularly difficult to examine in the classroom. The Self-Reference Criterion (SRC) is a means of operationalizing cultural analysis and business decision-making. Problem solving exercises designed to identify a person s SRC, and as a means of revolving this extraneous influence to business decision-making.