Advertising Simulation: Savory Foods, Inc. Corpus Christi, Texas Market

Resumen

Savory manufacturers its baked goods in San Antonio and delivers the fresh product daily to a central warehouse in Corpus Christi. The dairy products also are produced and packaged in San Antonio and delivered to a central distribution point Corpus Christi. From the central warehouse, Savory delivery vehicles distribute the product to the local retail outlets. No plans are contemplated to decentralize production or to proliferate the product line.