Putting Strategy into Strategic Business Games
Resumen
This paper describes a strategy driven, total enterprise game. The participants select strategies and the selected strategies then determine the specific decisions. Products exhibit life-cycles, requiring participants to alter their products as customer needs change. Multiple market segments exist requiring participants to determine market focus. The strategic decisions cover the areas of marketing, production, finance, R&D, expansion, contraction, human resources, inventory and employment.Descargas
Publicado
1999-03-04
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Articles