Students Learn Customer Service and Selling While Conducting Research

Autores/as

  • V. Ann Paulins

Resumen

Sixty-two students participated in a class research project focusing on customer service and selling. Posing as customers in retail stores, students observed customer service and selling techniques while altering their personal appearances. Similarities and differences in customer service and selling were explored with respect to type of retail store and type of customer appearance.

Descargas

Publicado

1999-03-04