Marketing on the Internet: A Pedagogical Exercise
Resumen
Businesses are increasingly beginning to market on the Internet. Academia needs to prepare its students to take on the responsibilities arising out this change. This paper is an experiential account of such a course being offered at a major South-Eastern University. It also describes the contents of the course and the teaching method followed. Some student reactions to the course are also presented.Descargas
Publicado
1997-03-06
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