Superstore: A Specialized Retailing Simulation within a Specialized Marketing Curriculum

Resumen

In this paper, a microcomputer-based simulation game designed for a specialized marketing curriculum, food marketing, is described. In this simulation, student groups are responsible for operating a supermarket for a one-year period, and receive feedback after each of fifty-two weekly decisions. In order to achieve portability and flexibility, the programs were written in the C programming language.