An Inquiry into Japanese Marketing: Workshop on Teaching Japanese Marketing

Resumen

This workshop on teaching Japanese marketing covers a complete course module based on current research. Pedagogical tools included in the presentation are a problem solving slide program, an experiential exercise on a Japanese consumer, a student run video case on Kodak and Fuji and a bibliography on Japanese marketing. The discussion will focus on the basic marketing paradigm and four major international marketing debates in relation to Japanese marketing today.