Experiential Learning in the International Environment

Autores/as

  • Jeffrey- S. Bracker
  • Daniel C. Brenenstuhl
  • Robert F. Gwinner

Resumen

The objective of this paper is to describe a method of planning and implementing an experiential approach to international business that, is a viable one in collegiate schools of business. The experiential approach attempts to move individuals from an ethnocentric management orientation to a geocentric one.

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Publicado

1988-03-09