Professional Activity Reports: Getting Back to the Basics -- a Preliminary Evaluation
Resumen
This paper describes an exploratory program of marketing education recently adopted at the University of Akron. “Professional Activity Reports” have been used in the Industrial Marketing and in the Sales Management courses during the past two years. The operation of this pedagogic tool is discussed and a preliminary evaluation of the program is presented in this report.Descargas
Publicado
1987-03-09
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Articles