A Comparative Evaluation of a Marketing Game
Resumen
A popular marketing game was evaluated within a controlled experimental design. The simulation increased knowledge when tested by both objective and essay questions but knowledge increases were not greater than those obtained through the use of cases. The two teaching formats produced different perceptions of the instructor’s testing methods, impartiality, availability, and classroom procedures.Descargas
Publicado
1984-03-13
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Sección
Articles