Kick'n Go: A Product Management and Social Responsibility Dilemma

Resumen

Product recall and modification decisions are serious concerns for many commercial and noncommercial enterprises, e.g., automobile firms, pharmaceutical houses, and food processors. Such firms are faced with the dilemma of the desire to sustain monetary profits versus the need to act socially responsible. Difficult choices usually must he made within a short time span which have long-run impact on stock-holder equity, public and customer satisfaction, and government actions.