A Teaching Exercise for the Competitive Profile Matrix (CPM)

Autores/as

  • Chris Cassidy Sam Houston State University
  • Renee Gravois Sam Houston State University
  • Charles Capps Sam Houston State University

Palabras clave:

Competiive Profile Matrix, In-class Exercise, External Analysis

Resumen

The Competitive Profile Matrix (CPM) is a tool for analyzing the relative performance of rivals operating in an industry.

Descargas

Publicado

2020-03-18

Número

Vol. 47 (2020): Developments in Business Simulation and Experiential Learning

Sección

Experiential

Licencia

Derechos de autor 2020 Chris Cassidy, Renee Gravois, Charles Capps

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-SinDerivadas 4.0.