Designing Business Case Writing As An Experiential Learning Project
Palabras clave:
Business Case Writing, Experiential Learning, Ethical Decision Making, LeadershipResumen
The use of experiential learning approaches such as capstone seminars, simulations, case competitions, internships, service learning, and collaborative projects are all practices that are desirable and well documented in the teaching of business courses. Despite research that shows that business case writing can provide students with experiential learning that fosters the understanding of business challenges, ethical situations, and real-world decision-making processes, this pedagogical tool has gained little attention in the experiential learning curriculum (Vega, 2010). To demonstrate the effectiveness of business case writing as an experiential learning tool, we discuss the case writing experience and the learning outcomes for two undergraduate business students who participated in a summer case project at the David Berg Center of Ethics. This paper provides a model for integrating business case writing assignments into business experiential learning courses.Descargas
Publicado
2020-03-18
Número
Sección
Experiential
Licencia
Derechos de autor 2020 Audrey Murrell, Oghenebruphiyo G. Onosu, Jennifer Petrie-Wyman, Lauren Bichsel, Myles Cooper
Esta obra está bajo una licencia internacional Creative Commons Atribución-SinDerivadas 4.0.