Demonstrating Principles of Organizational Purchasing Behavior through an Experiential Exercise
Resumen
The buying game is a simulated purchasing experiential exercise designed to demonstrate concepts of organizational purchasing behavior. The exercise is designed for use in sales and sales management classes, but can also be used in industrial marketing courses, consumer behavior courses, executive education and sales training settings.Descargas
Publicado
1999-03-04
Número
Sección
Articles