Putting Strategy into Strategic Business Games
Abstract
This paper describes a strategy driven, total enterprise game. The participants select strategies and the selected strategies then determine the specific decisions. Products exhibit life-cycles, requiring participants to alter their products as customer needs change. Multiple market segments exist requiring participants to determine market focus. The strategic decisions cover the areas of marketing, production, finance, R&D, expansion, contraction, human resources, inventory and employment.Downloads
Published
1999-03-04
Issue
Section
Articles