The Invalidity of “Natural Market Structure” PIMS Validation of Marketing Games
Abstract
The Profit Impact of Market Strategies (PIMS) database, prominent in the 1970s and 1980s, has provided the basis for a series of works that would validate business games vis-a-vis PIMS. Owing to some limitations of PIMS, business games and PIMS not being comparable in some critical respects, and misinterpretations of PIMS, the present paper examines a recent one of the series of PIMSbased validation studies.Downloads
Published
2014-01-09
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