The WEE GAME: A Pre-Game
Abstract
The WEE GAME is a very simple single-player experiential exercise designed to show participants the nature of price-quantity, promotion-quantity and pricepromotion- quantity relationships. This little game has both a monopoly mode and a competitive (oligopolistic) mode. The WEE GAME uses a retailer scenario to simplify and isolate these functions.Downloads
Published
2014-02-17
Issue
Section
Articles