Experiential Exercise with Multinational Student Teams: Researching Together a Multinational Corporation and Developing Jointly a Strategic Marketing Plan for IT Using Blackboard
Resumen
This brief paper describes the theoretical basis and practical essence of an experiential exercise in the area of international marketing focusing on joint research and development of a strategic marketing plan, relying on teamwork in multinational student teams and using Blackboard as a working platform.Descargas
Publicado
2014-03-10
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